We can make check lists all day long about what is needed for an upcoming event. But before you start making check lists for the physical things, be sure you’re clear on the purpose and a few other key factors before moving forward. Events in general are great, but without purpose it will lack in its execution.
Simply, why are you hosting or planning this event? Especially for business-related events, understanding the event’s mission is important especially to attract attendees and get across your messaging.
Is it an open house and open to everyone or is it targeted for a certain group? Defining the right target audience or participants is one of the keys to getting a good turn-out. The right people in the right place will ensure that your event is engaging its guests.
Be Specific With Your Logistics
Your guests and attendees should know ahead of time how to get there, where to park or transit routes, and what food and drinks they can expect. This will keep folks happy and keep help you manage your event in the long run.
Let People Know
How are you spreading the word and inviting people? Here are some options for marketing and invitational avenues: Mail, email, newspaper advertisements, announcements, poster and a number of social media outlets.
Staffing Is Key
Don’t underestimate the need of good organized staffing. Make sure you have the right number of people for your event team the day of and make sure they are assigned strategically to help the event flow smoothly.